Upon asking this question I myself am even smiling….as when I was younger I remember the waiting for the latest pair of Kickers or that must have outfit. I never always got them and for many nowadays that’s how it is too. It is always important to check the History of things because it is the only way for you to know the meaning of it and the future.
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory (Greek Νίκη pronounced [níːkɛː]), (so some of us who were wearing Nicks were actually still wearing the brand name! lol!). It is also based on Egyptian usage of "strength" and "victory".
However, why does it have to be NIKE? STONE ISLAND? VERSACE? ARMANI? or any other name brand attire?
Is it because young people love the quality and the craftsmanship, sheer time and effort that has gone into the creating, or can they appreciate the intricacy and the feel it has upon their skin or should we keep it real…..is it that so many of their ‘role models’ i.e. Rappers, singers, football players are wearing them. This is Nike's biggest advertising strategy because they know society is influenced by these people, but what have they really done to be titled "role models". Is it because if you don’t have them in certain areas you’re considered “a chief”, “a wasteman”, “late” basically words used to say you’re rubbish due to the fact you don’t look as other young people feel you need to look.
Who actually made these rules? And who says you have to wear something to have a particular status? I won’t play dumb as I too fell into this whole ‘looking the part” thing when I was younger and the sad thing is that so many young people buy into this. Last thing I heard when God created us we were all naked. Clothes are now a necessity to keep us warm, and believe it or not contrary to fashion to give us some dignity and privacy.
But really, why does it have to be NIKE? Or any other name brand. Is society so shallow now that young people with all their wit, charisma and destiny are actually measured by what they wear...Yes its been like this since I was a teen, however with all the gang wars, knife crime over petty things and lack of respect of individuals, where they come from and what their status is. Shouldn’t we be looking into this deeper and showing each other that we are far too special to be measured by fabric that wastes away and that in time fashion expires, whereby we will always remain special!
